Even when I’m on Vacation I’m looking for a lesson to learn….
Yes, I know that’s a sign of a workaholic. ;-)
Thursday, August 20, 2009
Fun At The Shore
I took a day off this week and went to the Jersey Shore for some R&R.
We had a great time!
Some things have limitless appeal….like speed, flashing lights, and adrenaline.
I wonder how I can work more of those things into my business plan…LOL
BBC NEWS | Technology | Video appears in paper magazines
Magazine publishers are beginning to experiment with new technologiesThe first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.
They will appear in 18 September editions of the magazine distributed in Los Angeles and New York.
It's believed the new technology will cost much more than normal print ads.
However, BBC correspondent Rajesh Mirchandani said that in an increasingly competitive market, advertisers have realised that it is more important than ever to create attention for their product.
He likened the technology to the Daily Prophet - a newspaper with moving pictures described in the Harry Potter books.
It is not the first time that publishers have experimented with digital technology in magazines.
Last year, for example, men's lifestyle magazine Esquire published the first using e-ink technology, with a cover that flashed in alternating patterns.
E-ink is the technology used in the Sony Reader and Amazon Kindle electronic books.
Americhip, the developer of video-in-print, has also created magazine technology that appeals to various senses, including smell.
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via news.bbc.co.uk
Will this change the fate of print media? I don't know, but I'll be watching closely!
Posted via web from Mind Mecca
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